Table of contents
Cross‐cultural differences in survey response patterns
Sara Dolnicar, Bettina GrünThe existence of variable response styles represents a major threat to the correct interpretation of market research findings. In international marketing, this threat is further…
Market orientation, international business relationships and perceived export performance
Olimpia C. Racela, Chawit Chaikittisilpa, Amonrat ThoumrungrojeThis paper aims at investigating and uncovering the potential effect of exporters' market orientation upon international business relationship with particular emphases on…
Are Hofstede's and Schwartz's value frameworks congruent?
Siew Imm Ng, Julie Anne Lee, Geoffrey N. SoutarThe purpose of this study is to propose an alternative basis for calculating cultural distance scores using Schwartz's cultural values.
Relating Hofstede's masculinity dimension to gender role portrayals in advertising: A cross‐cultural comparison of web advertisements
Daechun An, Sanghoon KimThe purpose of this study is to examine cross‐cultural differences in gender role portrayals in web ads in Korea and the USA on the basis of Hofstede's masculinity dimension.
Market selection for international expansion: Assessing opportunities in emerging markets
Sema Sakarya, Molly Eckman, Karen H. HyllegardTraditional market selection analysis relies on purely macroeconomic and political factors and fails to account for an emerging market's dynamism and future potential. The…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan