International Marketing Review: Volume 24 Issue 6

Benevolence in the importer‐exporter relationship: Moderating role of value similarity and cultural familiarity

Dong‐Jin Lee, Moonkyu Lee, Jaebeom Suh

This research aims to test a model that proposes potential antecedents and consequences of an importer's benevolence towards its foreign export supplier. The model posits that an…

Market, industry, and company influences on global product standardization

Thomas L. Powers, Jeffrey J. Loyka

This paper aims to report research on the relationship among market, industry, and company factors and the level of global product standardization.

Project business: a distinct mode of internationalization

Richard A. Owusu, Maqsood Sandhu, Sören Kock

The aim of the paper is to elaborate a framework of project business as a distinct mode of internationalization. The uniqueness and complexity of project business as a core mode…

The impact of ownership: Location‐specific advantages and managerial characteristics on SME foreign entry mode choices

José Carlos Pinho

This paper aims to analyse the growing body of literature on small and medium‐sized enterprise (SME) internationalisation by considering a set of propositions regarding the…

An analytical review of the factors stimulating smaller firms to export: Implications for policy‐makers

Leonidas C. Leonidou, Constantine S. Katsikeas, Dayananda Palihawadana, Stavroula Spyropoulou

Although exporting can offer many benefits to smaller manufacturers, a large number of these firms refrain from export operations as a result of insufficient stimulation. This…