International Marketing Review: Volume 25 Issue 2

Global social time perspectives in marketing: a strategic reference point theory application

Michael G. Harvey, Timothy S. Kiessling, R. Glenn Richey

The ultimate purpose of this paper it to encourage international business scholars and managers to pay more attention to global social time when performing research and developing…

A categorization approach to analyzing the global consumer culture debate

Michael A. Merz, Yi He, Dana L. Alden

Given the ongoing globalization debate and lack of agreement about whether consumer cultures are predominantly globalizing, glocalizing, or localizing, the purpose of this paper…

Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks

Peter Magnusson, Rick T. Wilson, Srdan Zdravkovic, Joyce Xin Zhou, Stanford A. Westjohn

The purpose of this paper is to examine and compare the validity of different operationalizations of cultural and institutional distance.

A culture‐based approach to understanding the adoption and diffusion of new products across countries

Goksel Yalcinkaya

For international product managers, one critical question is how fast a new product is likely to be adopted and diffused in different nations. One possible way to answer this…

Culture study in international marketing: a critical review and suggestions for future research

Attila Yaprak

The purpose of this paper is to present a critical review of culture study streams in international marketing and offer suggestions for future development.

Country classification and the cultural dimension: a review and evaluation

Johanna Vanderstraeten, Paul Matthyssens

The purpose of this paper is to identify, review and evaluate international marketing (IM) studies in the domain of cultural country classification (1985‐2006).

List of reviewers