International Marketing Review: Volume 25 Issue 4

Modeling country image effects through an international crisis

Louise A. Heslop, Irene R.R. Lu, David Cray

The purpose of this paper is to propose and test a longitudinal country‐people image effect model involving a significant negative international incident between countries; study…

Product‐country images in the arts: a multi‐country study

Alain d'Astous, Zannie Giraud Voss, François Colbert, Antonella Carù, Marylouise Caldwell, François Courvoisier

The country‐of‐origin literature has focused mainly on tangible products and has neglected largely intangible services and products such as the arts. The objective of this study…

The effects of country of origin and corporate reputation on initial trust: An experimental evaluation of the perception of Polish consumers

Manuel Michaelis, David M. Woisetschläger, Christof Backhaus, Dieter Ahlert

Purpose – The purpose of this paper is to investigate the simultaneous effects of country of origin (COO) and corporate reputation on initial trust in a transition economy, and to…

Country‐of‐origin contingencies: Competing perspectives on product familiarity and product involvement

Alexander Josiassen, Bryan A. Lukas, Gregory J. Whitwell

This study was undertaken to clarify how product familiarity and product involvement can moderate the importance that consumers place on COO image when they evaluate products for…

Asymmetric effects of brand origin confusion: Evidence from the emerging market of China

Guijun Zhuang, Xuehua Wang, Lianxi Zhou, Nan Zhou

The purpose of this study investigates the asymmetric effects of brand origin confusion (BOC) on consumer preference and the purchase of local versus foreign brands in China…

Does country‐of‐origin matter in the relationship between brand personality and purchase intention in emerging economies?: Evidence from China's auto industry

Xuehua Wang, Zhilin Yang

The purpose of this paper aims to investigate the relationship between brand personality, country‐of‐origin (COO) image and purchase intention. Specifically, it is suggested that…

Country-of-origin: state of the art review for international marketing strategy and practice

Ian Phau, Paul Chao