Table of contents
Market orientation in the mental models of decision makers: two cross‐border value chains
Klaus G. Grunert, Torbjørn Trondsen, Emilio Gonzalo Campos, James A. YoungThe purpose of this paper is to determine whether predictions about different degrees of market orientation in two cross‐border value chains also appear in the mental models of…
New product development proficiency and multi‐country product rollout timeliness
Keon Bong Lee, Veronica WongThe purpose of this paper is to address a gap in the understanding of the indirect effects of marketing and technical factors on time efficiency in developing a new product and…
On importer trust and commitment: a comparative study of two developing countries
Constanza Bianchi, Abu SalehRelationship trust and commitment are two key dimensions of international exchanges. Both have been extensively investigated from an exporter (as opposed to importer) perspective…
Examining the role of beliefs and attitudes in online advertising: A comparison between the USA and Romania
Ying Wang, Shaojing SunThe purpose of this paper is to investigate online advertising across different cultures such as Romania and the USA. In the meantime, this paper attempts to examine the…
Status consumption in cross‐national context: Socio‐psychological, brand and situational antecedents
Paurav ShuklaLimited attention has been paid to the issue of status consumption in cross‐national context. The purpose of this paper is to address the issue of status consumption among British…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan