Table of contents - Special Issue: International perspectives on nation branding
Guest Editors: Keith Dinnie, T.C. Melewar
Nation branding and integrated marketing communications: an ASEAN perspective
Keith Dinnie, T.C. Melewar, Kai‐Uwe Seidenfuss, Ghazali MusaThis paper aims to examine the extent to which the nation branding activities of export promotion organisations (EPOs), investment agencies (IAs), national tourism organisations…
China and the Olympics: views of insiders and outsiders
Louise A. Heslop, John Nadeau, Norm O'ReillyThe purpose of this paper is to examine the views of residents and foreigners of the Olympics and the host country before and after the mega‐event within the context of marketing…
Consumer‐based brand equity for Australia as a long‐haul tourism destination in an emerging market
Steven Pike, Constanza Bianchi, Gayle Kerr, Charles PattiAlthough the branding literature emerged during the 1940s, research relating to tourism destination branding has only gained momentum since the late 1990s. There remains a lack of…
The underlying social identities of a nation's brand
Richard Lee, Jane Klobas, Tito Tezinde, Jamie MurphyThe purpose of this paper is to draw on self‐categorisation theory and nation branding to investigate the social identities and influences which underpin consumer preferences for…
The determinants and measurement of a country brand: the country brand strength index
Marc FetscherinA strong country brand can stimulate exports, attract tourism, investments, and immigration. The purpose of this paper is to construct and present a country brand strength index…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan