Table of contents
“What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters
Peter Magnusson, Stanford A. Westjohn, Srdan ZdravkovicExtensive research has shown that country‐of‐origin (COO) information significantly affects product evaluations and buying behavior. Yet recently, a competing perspective has…
Resolving the impasse regarding research on the origins of products and brands
Saeed SamieeThe purpose of this paper is to address the apparent controversy surrounding the relevance of country of origin (CO) and brand origin (BO) lines of research, with particular…
The shift from manufacturing to brand origin: suggestions for improving COO relevance
Jean‐Claude UsunierThe purpose of this paper is to comment on Magnusson et al.'s paper. Rather than entering into the COO (country of origin) relevance debate, the author observes the shift from…
Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier
Peter Magnusson, Stanford A. Westjohn, Srdan ZdravkovicThe purpose of this paper is to present a rejoinder. The rejoinder is written in response to the commentaries provided by Saeed Samiee and Jean‐Claude Usunier on the authors’…
The relationship between country‐of‐origin image and brand image as drivers of purchase intentions : A test of alternative perspectives
Adamantios Diamantopoulos, Bodo Schlegelmilch, Dayananda PalihawadanaAgainst the background of mounting criticism of the country‐of‐origin (COO) construct, the purpose of this paper is to empirically contrast two competing perspectives of the…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan