Table of contents
Towards an integrative framework of brand country of origin recognition determinants: A cross‐classified hierarchical model
Oscar Martín Martín, Julio CerviñoThe purpose of this paper is to propose a framework integrating the types and levels of the determinants of brand country of origin (CO) recognition and to provide evidence on…
The affective and cognitive components of country image : Perceptions of American products in Kuwait
Amro A. Maher, Larry L. CarterThe purpose of this paper is to utilize the BIAS map from the social psychology literature to operationalize and simultaneously examine the effects of the affective and cognitive…
Explaining the product‐specificity of country‐of‐origin effects
Ting‐Hsiang Tseng, George BalabanisThe purpose of this paper is to test the applicability of product typicality in explaining the product‐specificity of country of origin (COO) effects.
Simultaneous determination of optimal cultural distance and market potential in international market entry
Shavin Malhotra, K. SivakumarThe purpose of this paper is to develop and test a theoretical model of managerial decisions involving international market entry.
Consumer ethnocentrism and willingness to buy: Analyzing the role of three demographic consumer characteristics
Alexander Josiassen, A. George Assaf, Ingo O. KarpenThe purpose of this paper is to clarify how demographic consumer characteristics influence and interact with consumer ethnocentrism on willingness to buy. The authors analyze the…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan