Table of contents - Special Issue: International Marketing Theory, Strategy and Implementation: Insights from Latin America
Guest Editors: Fernando Fastoso, Jeryl Whitelock
The international commitment of late‐internationalizing Brazilian entrepreneurial firms
Angela da Rocha, Renato Cotta de Mello, Henrique Pacheco, Isabel de Abreu FariasThe purpose of this paper is to contribute to the understanding of international commitment of entrepreneurial firms from an emerging economy to their foreign operations…
Risk, trust, and consumer online purchasing behaviour: a Chilean perspective
Constanza Bianchi, Lynda AndrewsThe purpose of this study is to investigate Chilean consumers’ online purchase behaviour with a specific focus on the influence of perceived risk and trust. Studies of this nature…
Comparative advertising effectiveness in Latin America: evidence from Chile
Enrique Manzur, Rodrigo Uribe, Pedro Hidalgo, Sergio Olavarrieta, Pablo FaríasThe purpose of this study is to test the viability of comparative advertising in Chile.
The influence of CSR on purchasing behaviour in Peru and Spain
Percy Marquina, Carlos E. MoralesThe research study has three objectives. One is to provide empirical validation of the relationship between corporate social responsibility (CSR) and corporate abilities (CA) as…
The implementation of international advertising strategies: An exploratory study in Latin America
Fernando Fastoso, Jeryl WhitelockThe purpose of this paper is to address the issue of the implementation of international advertising strategies by first introducing a framework of four options that multinational…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan