International Marketing Review: Volume 29 Issue 4

International marketing, strategic orientations and business success: Reflections on the path ahead

John W. Cadogan

The purpose of this study is to highlight key themes and issues within the strategic orientation research domain that are in need of research attention by international scholars.

Export decision‐making orientation: an exploratory study

Ekaterina Nemkova, Anne L. Souchon, Paul Hughes

The purpose of this paper is to examine two predominant export decision‐making orientations emanating from normative and descriptive decision theory, namely planning and…

Aligning strategic orientation with local market conditions: Implications for subsidiary knowledge management

David A. Griffith, Timothy Kiessling, Marina Dabic

One role of a foreign subsidiary within a multinational corporation's (MNC's) global portfolio is to connect the MNC to foreign customers. To examine this key customer contact…

Export market orientation, managerial ties, and performance

Henry F.L. Chung

The purpose of this study is to provide new insights into the link between export market orientation (EMO) and export performance by examining whether managerial ties act to…

Strategic orientations and export market success of manufacturing firms: The role of market portfolio diversity

Hans Eibe Sørensen, Tage Koed Madsen

The purpose of this study is to investigate the association of international orientation and market orientation and their joint effects on export market success. Additionally, it…