Table of contents
The influence of value perceptions on luxury purchase intentions in developed and emerging markets
Paurav ShuklaDespite the growing debate about differences in consumer attitudes and behavior in emerging and developed markets, there is little research on the differences in consumer value…
Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia
Jing Jiang, Ran WeiThe purpose of this research is to study creative strategy and execution as opposed to all elements of marketing and advertising standardization. It explores the standardization…
How national cultural values affect pro‐environmental consumer behavior
Katja SoyezThe purpose of this paper is to link national cultural values to personal pro‐environmental value orientations, in order to investigate why the salience of pro‐environmental value…
The influence of face and group orientation on the perception of luxury goods: A four market study of East Asian consumers
Lien Le Monkhouse, Bradley R. Barnes, Ute StephanThe paper aims to further extend our understanding by assessing the extent to which two prominent cultural values in East Asia i.e. face saving and group orientation drive…
On the misuse of national culture dimensions
Paul Brewer, Sunil VenaikThe purpose of this paper is to highlight the ongoing misapplication of the Hofstede and GLOBE national culture dimensions at the individual level of analysis in both research and…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan