International Marketing Review: Volume 3 Issue 4

CHANGING MARKETING SYSTEMS IN EASTERN EUROPE: WHAT WESTERN MARKETERS SHOULD KNOW

A. Coskun Samli

East European marketing progress has followed a series of economic reforms in different countries of the region. Changing marketing systems in these countries can be depicted as a…

ORGANIZATIONAL ADAPTATION TO INTERNATIONAL MARKETING

Seth N. Buatsi

This paper examines the nature and extent of organisational adaptation of international marketing involvement. The domestic and international marketing strategies of firms are…

MANUFACTURERS' EXPORT STRATEGIES

Ali R. Malekzadeh, Samuel Rabino

In this empirical study, export strategies of 131 California exporting manufacturers were examined. A factor analysis of fifty variables yielded five factors which were analysed…

EXPORT ACTIVITIES OF TURKISH MANUFACTURERS

Mehmet Karafakioglu

Factors influential in directing Turkish manufacturers to exporting are discussed. The research shows that the majority of these companies started exports due to unexpected orders…

ENVIRONMENTAL FACTORS AND DISTRIBUTION OF HOUSEHOLD APPLIANCES IN NIGERIA

Rowland C. Chidomere

The growth in the number of marketing firms emphasising international perspectives in both their philosophy and scope of operations points to the need for additional studies…

INTERNATIONAL EXPERIENCE THEORY AND GLOBAL STRATEGY

Osman A. Atac

A full understanding of the economic development processes of the Newly Industrialised Countries (NICs) is important both for the multinational corporations and the developing…