Table of contents - Special Issue: 30th anniversary issue
Guest Editors: Whitelock and John W. Cadogan Jeryl
An updated overview of research published in the International Marketing Review: 1983 to 2011
Naresh K. Malhotra, Lan Wu, Jeryl WhitelockThe purpose of this paper is to analyze the 29 years of research published in International Marketing Review (IMR) since its inception.
3726
Global marketing managers: Improving global marketing strategy through soft skill development
David A. Griffith, Jessica J. HoppnerAlthough a great deal of research has focused on global marketing strategy development and implementation, little research has focused on the global marketing managers charged…
14193
Comparative thick description: Articulating similarities and differences in local consumer experience
Jean‐Claude Usunier, Stéphane SbizzeraLocal marketing decisions are too often made on a dichotomous basis, either standardize or fully adapt. However, similarities are too substantial and differences go too deep to be…
1626
Social media and international advertising: theoretical challenges and future directions
Shintaro Okazaki, Charles R. TaylorThe primary aim of this article is to identify theoretical foundations that can be used in research on social media in the context of international advertising research. An…
41775
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan