International Marketing Review: Volume 30 Issue 3

Subject:

Table of contents

The Uppsala model on evolution of the multinational business enterprise – from internalization to coordination of networks

Jan-Erik Vahlne, Jan Johanson

This paper seeks to offer a model on the evolution of the multinational business enterprise (MBE). It is meant to be an alternative to the eclectic paradigm, the preeminent…

30491

Export market exploitation and exploration and performance: Linear, moderated, complementary and non-linear effects

Ana Lisboa, Dionysis Skarmeas, Carmen Lages

Drawing on the resource advantage and organisational learning literatures, this paper aims to investigate the linear, moderated, complementary and non-linear effects of export…

1995

Achievement motivation, strategic orientations and business performance in entrepreneurial firms: How different are Japanese and American founders?

Rohit Deshpandé, Amir Grinstein, Sang-Hoon Kim, Elie Ofek

There is a lack of research on the link between the personal disposition of an entrepreneurial firm's founder, the firm's strategic orientation and its performance outcomes. Also…

3538

On the misuse and misinterpretation of dimensions of national culture

Marieke de Mooij

– The purpose of this paper is to respond to the article by Brewer and Venaik (IMR

4816
Cover of International Marketing Review

ISSN:

0265-1335

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Professor John Cadogan