International Marketing Review: Volume 30 Issue 6

Subject:

Table of contents

The effect of strategic orientations on business performance in SMEs: A multigroup analysis comparing Hungary and Finland

Tommi Laukkanen, Gábor Nagy, Saku Hirvonen, Helen Reijonen, Mika Pasanen

The present study sheds light on the role of strategic orientations (SOs) in explaining business growth. The purpose of this paper is to examine how different SOs, namely learning…

4939

The interaction between environment and strategic orientation in born globals’ choice of entry mode

Kalanit Efrat, Aviv Shoham

Entry modes are a central aspect of international business, particularly for young firms lacking organizational experience and capital, such as born global (BG) firms. Few studies…

3776

Export market location decision and performance: The role of external networks and absorptive capacity

Xinming He, Yingqi Wei

Drawing on the resource-based view and network theory, the purpose of this paper is to investigate the role of external networks (ENs) and absorptive capacity (AC) in export…

2315

The effect of market orientation dimensions on multinational SBU's strategic performance: An empirical study

Xiaodan Dong, Christian Andrew Hinsch, Shaoming Zou, Huifen Fu

The purpose of this study is to provide new insights into the link between market orientation (MO) and strategic performance by disaggregating the MO construct. With a focus on…

1825
Cover of International Marketing Review

ISSN:

0265-1335

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Professor John Cadogan