International Marketing Review: Volume 31 Issue 2

Global vs local brands: how home country bias and price differences impact brand evaluations

Warat Winit, Gary Gregory, Mark Cleveland, Peeter Verlegh

The purpose of this paper is to re-conceptualize the distinction between global and local brands, providing a more comprehensive framework, which considers both geographical…

Founder-key leaders, group-level decision teams, and the international expansion of business groups : Evidence from Taiwan

Wen-Ting Lin

The purpose of this paper is to draw the perspective of dynamic adjustment costs, the author developed hypotheses regarding the relationships between the internationalization of…

International transfer and perception of retail formats : A comparison study in Germany and Romania

Bernhard Swoboda, Bettina Berg, Dan-Cristian Dabija

The purpose of this paper is to emphasize the important but neglected role of retail formats in the transfer and positioning decisions of international retailers. The paper…

Does location matter to export performance?

Joanne Freeman, Chris Styles

The purpose of this paper is to build on the resource-based view to analyze the influence of location effects on a firm's ability to develop export-related resources and…