Table of contents
The relevance of retailer country-of-origin to consumer store choice: evidence from China
Masayoshi Maruyama, Lihui WuThe purpose of this paper is to examine the relevance of retailer country-of-origin (COO) on consumers’ actual choice between foreign and domestic retailers. It explores two basic…
2052
Proactive learning culture: A dynamic capability and key success factor for SMEs entering foreign markets
Itzhak Gnizy, William E. Baker, Amir GrinsteinAlthough small and medium sized enterprises (SMEs) account for a significant portion of international trade, little is known about the role of strategic orientation culture in…
4735
Exporters moving toward emerging markets: a resource-based approach
Guido Bortoluzzi, Maria Chiarvesio, Eleonora Di Maria, Raffaella TabaccoThe purpose of this paper is to understand whether and how specific capabilities at the firm level can sustain firms during the process of international expansion in emerging…
1620
How do business-level strategies affect multiple market servicing modes in the foreign country?
Nicolas Li, Pavlos DimitratosThere is considerable literature on the firm's market servicing mode (MSM) when it enters the foreign country. However, scant research has been conducted to examine how…
2080
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan