International Marketing Review: Volume 31 Issue 6

Subject:

Table of contents - Special Issue: Internationalization of service firms

Guest Editors: Hussain G. Rammal, Elizabeth L. Rose

Value creation logics and internationalization of service firms

Peter D. Ørberg Jensen, Bent Petersen

While mainstream theories in international business and management are foundedeither explicitly or implicitly on studies of manufacturing firms, prior attempts to develop theoryon…

3581

Internationalisation of service firms through corporate social entrepreneurship and networking

Pervez Ghauri, Misagh Tasavori, Reza Zaefarian

The purpose of this paper is to explore how employing corporate social entrepreneurship and developing a network of relationships with non-governmental organisations (NGOs) can…

4313

Intangible assets, international experience and the internationalisation speed of retailers

Alexander Mohr, Georgios Batsakis

– The purpose of this paper is to study draws on the resource- and knowledge based views (RBV/KBV) of the firm to explain the internationalisation speed of retail firms.

3159

Augmenting versus exploiting entry modes in soft services: Reconsidering the role of experiential knowledge

Jose Pla-Barber, Cristina Villar, Fidel León-Darder

The purpose of this paper is to address foreign market entry mode as a way to enhance firm’s knowledge base, providing new insights into traditional explanations of entry mode…

1264
Cover of International Marketing Review

ISSN:

0265-1335

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Professor John Cadogan