Table of contents - Special Issue: Multicultural marketplaces: new territory for international marketing and cross-cultural consumer research
Multicultural marketplaces: New territory for international marketing and consumer research
Catherine Demangeot, Amanda J. Broderick, C. Samuel CraigThe purpose of this paper is to bring international marketing and consumer research attention to multicultural marketplaces as a new focal research lens. It develops a…
Luxury brand markets as confluences of multiple cultural beliefs
Yuri Seo, Margo Buchanan-Oliver, Angela Gracia B. CruzCross-cultural influences are important considerations in the international marketing of luxury brands. These influences have predominantly been understood through cross-national…
Service nepotism in the multi-ethnic marketplace: mentalities and motivations
David Sarpong, Mairi MacleanThe purpose of this paper is to emphasize the multi-ethnic marketplace as the site of the emergence of service nepotism: the practice where employees bestow relational benefits…
Global cities and cultural experimentation: cosmopolitan-local connections
Pilar Rojas Gaviria, Julie Emontspool– Studying the cultural dynamics of expatriate amateur theater in Brussels, the purpose of this paper is to investigate multicultural marketplace development in global cities.
A multicultural blend: metaphors, cognitive social capital and multiculturalism
Esi A. Elliot, Yazhen Xiao, Elizabeth Wilson– The purpose of this paper is to develop a more thorough understanding of cognitive social capital (shared representations) building in a multicultural marketing context.
In search of the good life: Reconstructing the meaning of consumption rituals among international lifestyle migrants
Tony Garry, C. Michael HallImplicit within much of the migrant literature is an assumption that migrant flows are primarily motivated by economic differences. However, such an assumption raises three…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan