Table of contents - Special Issue: Advancing the international marketing research agenda with innovative methodologies
Guest Editors: Rudolf R. Sinkovics, Ruey-Jer “Bryan” Jean and Daekwan Kim
Enhancing the foundations for theorising through bibliometric mapping
Noemi SinkovicsThe “academic revolution” that has taken place over the past 50-60 years has brought about many opportunities, but also challenges, in the lives of academics. The “publish or…
Applying configurational theory to build a typology of ethnocentric consumers
Sven Feurer, Elisa Baumbach, Arch G. WoodsideIndividuals showing high consumer ethnocentrism (CE) prefer domestic over foreign-made products and their preferences may contribute to barriers to international market entry…
A critical look at the use of SEM in international business research
Nicole Franziska Richter, Rudolf R. Sinkovics, Christian M. Ringle, Christopher SchlägelStructural equation modeling (SEM) has been widely used to examine complex research models in international business and marketing research. While the covariance-based SEM…
Testing measurement invariance of composites using partial least squares
Jörg Henseler, Christian M. Ringle, Marko SarstedtResearch on international marketing usually involves comparing different groups of respondents. When using structural equation modeling (SEM), group comparisons can be misleading…
Households in international marketing research: Vienna Diary Technique (VDT) as a method to investigate decision dynamics
Elfriede Penz, Erich KirchlerThe purpose of this paper is to respond to the call of alternative methodologies for studying household dynamics and aims to contribute to method development in international…
Cross-country cross-survey design in international marketing research: The role of input data in multiple imputation
Sanna Sintonen, Anssi Tarkiainen, John W. Cadogan, Olli Kuivalainen, Nick Lee, Sanna SundqvistThe purpose of this paper is to focus on the case where – by design – one needs to impute cross-country cross-survey (CCCS) data (situation typical for example among multinational…
Assessing endogeneity issues in international marketing research
Ruey-Jer "Bryan" Jean, Ziliang Deng, Daekwan Kim, Xiaohui YuanEndogeneity is a potential threat to the validity of international marketing (IM) research. The purpose of this paper is to draw the attention of IM researchers to issues of…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan