International Marketing Review: Volume 33 Issue 4

Drivers and customer satisfaction outcomes of CSR in supply chains in different institutional contexts: A comparison between China and Taiwan

Ruey-Jer "Bryan" Jean, Zhiqiang Wang, Xiande Zhao, Rudolf R. Sinkovics

While firms have widely adopted corporate social responsibility (CSR) initiatives in their supply chains, there is little work simultaneously examining the drivers and outcomes of…

Corporate social responsibility as a marketing strategy in foreign markets: The case of Korean MNCs in the Chinese electronics market

Amjad Hadjikhani, Joong Woo Lee, Sohee Park

The authors are witnessing the increasing extent of corporate social responsibility (CSR) performance as strategic behaviour specifically in emerging markets. The purpose of this…

Entering the base of the pyramid market in India: A corporate social entrepreneurship perspective

Misagh Tasavori, Pervez N. Ghauri, Reza Zaefarian

The purpose of this paper is to shed light on the international market expansion of multinational corporations (MNCs) to the base of the pyramid (BoP). The authors employ the…

Corporate social responsibility in international marketing: review, assessment, and future research

Pantelitsa P. Eteokleous, Leonidas C. Leonidou, Constantine S. Katsikeas

Although corporate social responsibility (CSR) has been an issue of major concern for marketers for more than half a century, only recently has it attracted the attention of…