International Marketing Review: Volume 35 Issue 6

International new ventures market expansion through collaborative entry modes: A study of the experience of Indian and British ICT firms

Pushyarag N. Puthusserry, Zaheer Khan, Peter Rodgers

The purpose of this paper is to examine the role that different collaborative entry modes play in how international new ventures (INVs) expand into international markets.

Perceived financial well-being and its effect on domestic product purchases: An empirical investigation in Brazil

Daniel Peter Hampson, Shuang (Sara) Ma, Yonggui Wang

Global brands are attracted to emerging markets because of increasing wealth among their middle classes. However, amid increasing levels of consumer financial stress in many…

Orientations and capabilities of born global firms from emerging markets

Mohammad Falahat, Gary Knight, Ilan Alon

The purpose of this paper is to examine the impact of entrepreneurial orientation and networking capabilities of born global firms in an emerging market on marketing strategy and…

Entry market choices and post-entry growth patterns among born globals in consumer goods sectors

Byoungho Jin, Jae-Eun Chung, Heesoon Yang, So Won Jeong

Contrary to the mainstream born global (BG) perspective, some previous studies report the incremental expansion of BGs. In addition, the reasons behind BGs initiating specific…

Deal proneness and national culture: evidence from the USA, Thailand and Kenya

Dheeraj Sharma, Satyendra Singh

Culture is one of the critical variables in explaining consumer behavior and consumer response to external stimuli. The purpose of this paper is to delineate the relationship…

Aspiration, foreignness liability and market potential: How do they relate to small firms’ international entrepreneurial orientation?

Lee Li, Gongming Qian, Zhengming Qian, Irene R.R. Lu

Using behavioral theory of the firm, the purpose of this paper is to examine how a small firm’s performance relative to historical and social aspirations is related to its…

The impact of branding strategies on horizontal and downward line extension of luxury brands: A cross-national study

Jean Boisvert, Nicholas J. Ashill

The purpose of this paper is to empirically assess the impact of branding strategies on horizontal and downward line extensions of French luxury brands in a cross-national context…