International Marketing Review: Volume 36 Issue 6

Gradual Internationalization vs Born-Global/International new venture models: A review and research agenda

Justin Paul, Alexander Rosado-Serrano

During the last two decades, studies on the theoretical models in the area of international business (IB), such as gradual internationalization and the born-global firms, have…

Crafting strategy for international marketing: outside-in or inside-out?

Yoel Asseraf, Aviv Shoham

Drawing on the resource-based view, dynamic capabilities and exploration literatures, the purpose of this paper is to simultaneously investigate the impact of outside-in (OI) and…

Foreign retail banner longevity

Carol Finnegan, Seng-Su Tsang, George Woodward, Jean Chang

The purpose of this paper is to provide a robust examination of the factors that accelerate/decelerate the divestment timing of retail banners in international markets.

An institution-based view of firms’ early internationalization: Effectiveness of national export promotion policies

Farhad Uddin Ahmed, Louis Brennan

The purpose of this paper is to examine the differential effects of national export promotion policies (EPPs) on firms’ early internationalization using the institution-based view…

Temporal dynamism in country of origin effect: The malleability of Italians’ perceptions regarding the British sixties

Cesare Amatulli, Matteo De Angelis, Sue Vaux Halliday, Jonathan Morris, Floriana Mulazzi

The purpose of this paper is to enrich country of origin (COO) effect in international marketing theory by adding the understanding of temporal dynamism into COO research.

Does non-profit brand image mean the same across cultures? An exploratory evaluation of non-profit brand image in three countries

Nina Michaelidou, Milena Micevski, Selma Kadic-Maglajlic, Tribikram Budhathoki, Siddhartha Sarkar

The current challenges international charities face with regards to their deteriorating image, as a result of recent scandals (e.g. Oxfam, Save the Children), provide the impetus…

The impact of online movie word-of-mouth on consumer choice: A comparison of American and Chinese consumers

Ya-Ling Chiu, Ku-Hsieh Chen, Jying-Nan Wang, Yuan-Teng Hsu

Electronic word-of-mouth (eWOM) is very important for consumer decision making; previous international product diffusion studies have investigated eWOM and cultural factors that…

Architectural marketing capabilities of exporting ventures: The contingent effect of the distributor

Vasilis Theoharakis, Yannis Angelis, Georgios Batsakis

The importance of architectural marketing capabilities (i.e. marketing planning and implementation) in exporting ventures has been recognised. However, extant literature has not…

The impacts of organizational learning capacities on relationship-specific innovations: Evidence from the global buyer–supplier relationship

Kyuyeong Choi, Ruey-Jer Bryan Jean, Daekwan Kim

Organizational learning is a critical factor in generating firm innovation. While the firms are working with global business partners, not only does their absorptive learning…