Table of contents - Special Issue: How Does East Asian Philosophy Influence Consumerism and Marketing Strategy in the Non-East Asian World?
Guest Editors: Wenkai Zhou, Zhilin Yang, Michael R. Hyman
Contextual influences on marketing and consumerism: an East Asian perspective
Wenkai Zhou, Zhilin Yang, Michael R. HymanThis study aims to summarize the important contextual influences East Asian philosophy may have on marketing strategy and consumerism.
From West to East: British sojourners’ acculturation in China
Qionglei Yu, Dorothy A. Yen, Benedetta Cappellini, Cheng Lu WangThe previous literature has often focussed on Asian migrants’ acculturation to western cultures with data collected in the western contexts. The purpose of this paper is to…
The yin and yang nature of coopetition activities: non-linear effects and the moderating role of competitive intensity for internationalised firms
James M. Crick, Dave CrickThis paper draws upon the Yin and Yang concept of Chinese philosophy within a Western context to examine coopetition, namely, the interplay between cooperation and competition…
East Asian films in the European market: the roles of cultural distance and cultural specificity
Xiaoyan Wang, Haibo Raymond Pan, Nibing Zhu, Shaohan CaiThis study investigates the impact of cultural distance on foreign box office performance of East Asian cinematic production in European markets. Predicated on two dimensions of a…
Consumers' human nature and their shopping channel choices in the emerging artificial intelligence era: based on Xunzi's humanity hypothesis
Guangkuan Deng, Jianyu Zhang, Naiyi Ye, Rui ChiDrawing from the ancient Chinese philosopher Xunzi's insights on humanity, this study aims to address human nature's critical role in influencing and shaping consumers' shopping…
Mindfulness in ethical consumption: the mediating roles of connectedness to nature and self-control
Yiyan Li, Liyuan Wei, Xiaohua Zeng, Jianjun ZhuEthical consumption is an integral component for the sustainable development in the world and is especially challenging in the Western consumer society. This research demonstrates…
How home country identity salience affects emerging market companies' overseas IPO performance: an empirical investigation from China
Nan Cui, Peng Xie, Yiran Jiang, Lan XuThe purpose of the current study is to examine how and when home country identity salience of emerging market companies affects their overseas initial public offering (IPO…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan