International Marketing Review: Volume 39 Issue 5

Guest editorial: Systematic literature reviews in international marketing: from the past to the future and beyond

Demetris Vrontis, John Hulland, Jason D. Shaw, Ajai Gaur, Michael R. Czinkota, Michael Christofi

Family multinationals: a systematic literature review to take stock and look ahead

Emanuela Rondi, Francesco Debellis, Cristina Bettinelli, Alfredo De Massis

The authors develop a systematic literature review of research on family multinationals, i.e. firms owned by one or more families that engage in foreign direct investments (FDIs)…

Intellectual capital in nonprofit organizations: a focus on social capital as a marketing enabler

Renato Civitillo, Giuseppe Festa, Constantinos-Vasilios Priporas, Matteo Rossi

The research has the aim of exploring whether and how relevant studies about nonprofit organizations (NPOs) have so far investigated the fruitful effects that can be generated by…

A structured literature review on Big Data for customer relationship management (CRM): toward a future agenda in international marketing

Pasquale Del Vecchio, Gioconda Mele, Evangelia Siachou, Gloria Schito

This paper aims to advance the international marketing debate by presenting the results of a structured literature review (SLR) focusing on Big Data implementation in customer…

Dynamics of the termination of global alliances: probing the past, analyzing the present and defining the frontiers for future research

Nakul Parameswar, Sanjay Dhir, Tran Tien Khoa, Antonino Galati, Zafar U. Ahmed

While the number of global alliance terminations in the business world has grown steadily during the past few decades, the scholarly literature on strategic alliance (SA…

Digital tools and smart technologies in marketing: a thematic evolution

Estrella Diaz, Águeda Esteban, Rocío Carranza Vallejo, David Martín-Consuegra Navarro

This paper aims to analyze the evolution of digital and smart technologies and their relationship with different themes within marketing journals. In addition, this study has…

Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda

Anna Makrides, Olga Kvasova, Alkis Thrassou, Elias Hadjielias, Alberto Ferraris

The purpose of this study is to systematically collate and scrutinize the state of the art on consumer cosmopolitanism (CCOS) from an international marketing perspective and to…

National cultures and their impact on electronic word of mouth: a systematic review

Anh Dang, David Raska

This paper aims to summarize peer-reviewed journal articles on national cultures and electronic word of mouth (eWOM) behavior, identify the main findings and patterns among those…

Same, same but different! New service development in the context of emerging markets: a review

Anna Dubiel, Prokriti Mukherji

The purpose of this paper is to systematically review and critically examine the international marketing and innovation management research on new service development (NSD) in the…

A review of consumer affinity research: recent advances and future directions

M. Mar Serrano-Arcos, Raquel Sánchez-Fernández, Juan Carlos Pérez-Mesa, Petra Riefler

Consumer affinity may be a key factor in overcoming ethnocentric barriers and promoting a favourable attitude towards specific foreign countries and their products. However…