International Marketing Review: Volume 39 Issue 6

Animosity, preference conflict and consumption context in an international crisis: a normative influence perspective

Cher-Min Fong, Hsing-Hua Stella Chang, Yu-Lin Han

Because of its omission of social influences, conventional animosity research has failed to sufficiently consider consumption context. To address this limitation, this research…

The impact of innovation aspiration shortfall and CEO origin on emerging economy firms' international expansion: evidence from China

Xi Zhong, Weihong Chen, Ge Ren

Whether and when the innovation aspiration shortfall (e.g. innovation performance lower than aspirations) will affect emerging economy firms (EEFs)' international expansion…

Why joint learning is not enough: the role of motivation and opportunity for customer responsiveness in the international supply chain partnerships

Kuo-Hsiung Chang

Drawing on the theoretical model of ability–motivation–opportunity (AMO), the author conceptualizes joint learning as the ability, relational capital as motivation and…

The “indie” premium: how independent firms create product value across cultures

Vasileios Davvetas, Alessandro Biraglia

Although firm growth through the acquisition of independent players is at a record high, market reports reveal a parallel increase in independent firms that enjoy noticeable…

How and when do exporters benefit from an international adaptation strategy? The moderating effect of formal and informal institutional distance

Jie Gao, Tao Wang, Yu Jia, Cheng Lu Wang

Drawing on institutional theory, this study seeks to advance the understanding of how the indirect effect of exporters' adoption of an international adaptation strategy on export…

Consumer pandemic animosity: scale development and validation

José I. Rojas-Méndez, Marta Massi, Elena Gallito

This study introduces and investigates the concept of consumer pandemic animosity to (1) develop and validate a scale (i.e. CPAS) to measure consumer animosity in the context of a…