Table of contents
INTERACTION AND INTERNATIONAL MARKETING: AN INVESTMENT PROCESS
Peter W. TurnbullThe interaction approach to studying international marketing activities of industrial firms is now an established research stream. Initiated by a team of European researchers, the…
TECHNICAL CONSULTANCY IN INTERNATIONALISATION
D. Deo Sharma, Jan JohansonPrevious studies of the internationalisation process of firms have focused on the internationalisation of manufacturing firms. This article analyses the internationalisation of…
ENVIRONMENTAL SHOCK AND EXPORT OPPORTUNITY
Robert T. Green, Trina L. LarsenWhat happens to export markets when the nations in which customers reside experience a sudden, unanticipated change in a relevant aspect of the environment? Which goods exported…
FOREIGN MARKET INFORMATION PREFERENCES OF ESTABLISHED U.S. EXPORTERS
Van R. Wood, Jerry R. GoolsbyUsing a sample of more than 130 established exporters, this study empirically examines the information preferences of decision makers responsible for evaluating foreign markets…
COMPARING MARKETING OPERATIONS OF AUTONOMOUS SUBSIDIARIES
A. Diamantopoulos, B.B. SchlegelmilchThis paper presents an empirical study of the marketing practices of 23 subsidiary companies of a large US multinational, operating worldwide on a decentralised basis. Cluster…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan