International Marketing Review: Volume 40 Issue 2

A vicarious learning perspective on the relationship between home-peer performance and export intensity among SMEs

Matthias Baum, Sui Sui, Shavin Malhotra

Home-peer firms (i.e. firms from the same industry and country) noticeably influence the internationalization behavior of small-to-medium-sized enterprises (SMEs). Drawing from…

Launching new products in international markets: waterfall versus sprinkler strategy of Korean SMEs

Hyo Eun Cho, Jong-Ho Lee, Insik Jeong

The purpose of this study is to investigate an understudied topic—new product strategy in international markets. Specifically, this study aims to address the crucial role played…

The role of online channel in influencing perceived firm size and brand authenticity in international marketing

Felix Septianto, Arnold Japutra, Pragea Putra, Tyson Ang

This research investigates the role of marketing channel selection in influencing brand authenticity and purchase likelihood in the international marketing domain. Further…

Advertising intensity and firm performance: the influences of firm age and cultural communication styles

Alexey V. Semenov, Arilova Randrianasolo

Advertising intensity is treated either as a resource that allows firms to create competitive advantages (intangible asset view) or as an investment to build advertising resource…

Are Christian Arabs' business models different from those of Muslim Arabs?

Ron Berger, Bradley R. Barnes, Liane W.Y. Lee, Matti Rachamim

The study aims to test a measurement scale to examine social business networks (Wasta) surrounding Arab Christians and Arab Muslims.

Knowledge trajectories in the internationalization of the firm

Sylvio Leal Barbosa, Sergio Fernando Loureiro Rezende, Angela Versiani, Katia M. Galdino

The purpose of this paper is to analyze how the internationalizing firm accumulates knowledge from different domains throughout time, during entry and post-entry moves in a…

International servitization: theoretical roots, research gaps and implications

Nilay Bıçakcıoğlu-Peynirci, Robert E. Morgan

While the servitization concept has gained increasing attention in the domestic marketing literature, there is more limited knowledge with respect to its implications within the…

Consumer animosity: the mitigating effect of perceived brand globalness

Timo Mandler, Fabian Bartsch, Tinka Krüger, Kyung Ae Kim, C. Min Han

This research investigates if perceived brand globalness (PBG) can help mitigate the adverse effects of consumer animosity on brand evaluations and purchase intentions.

Product development capabilities-based export channel selection and export performance

Min Li, Xinming He, Carlos M.P. Sousa

Drawing on the resource-based view and institutional theory, this study explores how firms select export channels to realise the value of their product development capabilities…