International Marketing Review: Volume 41 Issue 7

Subject:

Table of contents

Acculturating again: Taiwanese migrants' enduring COVID-19 coping paradox in the UK

Dorothy Ai-wan Yen, Benedetta Cappellini, Jane Denise Hendy, Ming-Yao Jen

The COVID-19 pandemic has caused severe challenges to ethnic minorities in the UK. While the experiences of migrants are both complex and varied depending on individuals' social…

Triadic multilevel psychic distance in firm internationalization

Aswo Safari

This study focuses on the triadic multilevel psychic distance (MPD) between the firm, target market and bridge-maker and its consequences for firm internationalization…

Cover of International Marketing Review

ISSN:

0265-1335

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Professor John Cadogan