Table of contents
EFES PILSEN IN THE TURKISH BEER MARKET: MARKETING CONSUMER GOODS IN DEVELOPING COUNTRIES
Fred Miller, A. Hamdi DemirelThe article examines the Turkish beer market and the experience of Turkey's most successful brewer, Efes Pilsen, within that market. Using the product life cycle, it describes the…
DEVELOPMENT OF SUPERMARKET TECHNOLOGY: THE INCOMPLETE TRANSFER PHENOMENON
Suk‐ching Ho, Ho‐fuk LauUsing the supermarket technology in Hong Kong as an example, the article shows that the transference of the retail technology from one market to another is highly dependent on the…
DEVELOPING A DEFENSIVE PRODUCT MANAGEMENT PHILOSOPHY FOR THIRD WORLD MARKETS
Donald G. Howard, Michael A. MayoThe article suggests that product management techniques commonly employed for markets in developed countries are inappropriate for markets in less‐developed countries (LDCs). To…
APPLICABILITY OF MARKETING KNOWHOW IN THE THIRD WORLD
Ishmael P. Akaah, Edward A. RiordanThe article investigates the incidence and regularity of performance of marketing‐mix activities in Third World business contexts. The results support a relatively high level of…
MARKETING TO LDC GOVERNMENTS
Mushtaq Luqmani, Ghazi M. Habib, Sami KassemThis articles provides a managerial framework to examine and analyse factors that may influence government decision making in less developed countries. In order to market…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan