Table of contents
Relative Importance of Country of Origin, Warranty, and Retail Store Image on Product Evaluations
Hans B. Thorelli, Jeen‐Su Lim, Jongsuk YeThe relative importance of country of origin, product warranty, andretail store image on consumers′ product quality perception, overallattitude toward the product, and purchase…
Advertising in Saudi Arabia: Content and Regulation
Mushtaq Luqmani, Ugur Yavas, Zahir QuraeshiMore competitive now than a few years ago, the Saudi Arabian markethas changed considerably into one marked by more vigorous advertising.Advertising content and regulation in this…
A Global Look at Consumer Involvement and Use of Products
Judith L. Zaichkowsky, James H. SoodRespondents from fifteen countries reported their level of use andinvolvement with eight products and services: the countries wereArgentina, Austria, Australia, Barbados, Canada…
US Brands Abroad: An Empirical Study of Global Branding
Barry Nathan Rosen, Jean J. Boddewyn, Ernst A. LouisThe topic of internationally standardised branding has been widelydebated in the marketing literature. However, no studies haveempirically examined the actual extent of…
Determinants and Effects of the Use of ″Made in″ Labels
Johny K. JohanssonSelected empirical findings on the effects of a product′s“made‐in” label are integrated with theoretical developmentsin consumer information processing and the economics of…
Don′t Write Off Global Advertising: A Commentary
Dean M. PeeblesSome thoughts on the standardisation of advertising in globalmarkets are offered. These support a globalised perspective ininternational advertising.
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan