Table of contents
An Assessment of Channel Behaviour in an Alternative Structural Arrangement: The International Joint Venture
Ghazi M. Habib, John J. BurnettThis article tests a number of channel behaviour hypotheses in aunique structural arrangement – the joint venture. The resultsindicate that goal disparity is a significant…
A Delphi Forecast for the Singapore Tourism Industry: Future Scenario and Marketing Implications
Yeong Wee Yong, Kau Ah Keng, Tan Leng LengThis article attempts to ascertain the future scenario of theSingapore tourism industry through the use of the Delphi technique. Twopanels were established for the purpose of this…
Why State Corporations in Developing Countries Have Failed to Attract Foreign Investment
William A. StoeverThis article examines the behavioural and organisational reasonswhy the investment promotion materials of state‐owned enterprises insome developing countries are very poor as…
The International Dimension of Branding: Strategic Considerations and Decisions
Sak Onkvisit, John J. ShawThis article examines the strategic, legal, and researchimplications of trademark decisions in an international context. Thefocus of the investigation is on the strengths and…
The Role of the Promotion Fund of the International Coffee Agreement
Thomas V. Greer, Michael J. ChattalasCoffee is the developing world′s largest export after oil, andcoffee revenues are vital to many nations. However, growth prospects forconsumption of this critically important…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan