International Marketing Review: Volume 6 Issue 4

Subject:

Table of contents

Differences between Small and Medium Sized Exporting and Non‐Exporting Firms: Nature or Nurture

Kau Ah Keng, Tan Soo Jiuan

This article focuses on the relevant demographics, attitudes,behaviours, and concerns of small‐medium sized exporting andnon‐exporting firms in Singapore in an attempt to…

Strategies for Export Marketing of Non‐Traditional Products

J.A.F. Nicholls, Marlene Lyn‐Cook, Sydney Roslow

Many less developed countries depend on a few traditionalcommodities for their foreign exchange earnings. These exports aresubject to the vagaries of the world commodity markets…

Management Influences on Export Performance: A Review of the Empirical Literature 1978‐1988

Nils‐Erik Aaby, Stanley F. Slater

During the last decade a substantial number of empirical researchstudies on export performance have been conducted. This article reviews55 of these studies, summarises the…

3224

Successful Export Marketing Management: Some Empirical Evidence

Tage Koed Madsen

This article shows the main results of a survey of 134 exportactivities in manufacturing firms in Denmark. It analyses theassociation between export performance on the one hand…

2123
Cover of International Marketing Review

ISSN:

0265-1335

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Professor John Cadogan