International Marketing Review: Volume 6 Issue 5

Subject:

Table of contents

Assessing the Shift in Global Market Share of US Multinationals

Masaaki Kotabe

Based on the US Department of Commerce′s survey data of US directinvestment abroad for 1977 and 1985, this study examines the shift inglobal market share of US multinational…

232

Strategies for Innate and Adoptive Exporters: Lessons from Israel′s Case

Joseph Ganitsky

This article contrasts corporations established expressly to serveforeign markets (innate exporters) with those that first serveddomestic markets and later broadened their scope…

Diffusion of Franchise System Use in International Operations

Lawrence S. Welch

The spread of “second generation” franchise system usefrom a predominantly US base is examined. The focus is on Australia asone of the major recipient countries. Australia has…

Creating Countertrade Opportunities in Financially Distressed Developing Countries: Framework and Nigerian Example

David K. Smith

This article addresses the question of how firms interested inidentifying and exploiting business opportunities in less developedcountries (LDCs) can use countertrade exchange…

Cover of International Marketing Review

ISSN:

0265-1335

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Professor John Cadogan