International Marketing Review: Volume 7 Issue 2

Subject:

Table of contents

The Caribbean Basin Initiative: An Interim Assessment of the Trade Provision′s Impact

Jerry Haar

The interim performance of the six‐year‐old Caribbean BasinInitiative (CBI) has been mixed. Export performance has been especiallystrong in agribusiness, chemicals and high…

International Outlook of US‐based Franchisers

Nizamettin Aydin, Madhav Kacker

Many US‐based franchisers have expanded into international marketsduring the past two decades. However, a vast majority is still confinedto the domestic market. Domestic…

1144

Organisation, Communication and Co‐ordination of International Sourcing

Ram Narasimhan, Joseph R. Carter

Many firms operating in the international marketplace are hamperedby their organisational structures; that is, their structures andmanagerial practices do not match the…

1565

Cultural Approaches to Negotiations: Understanding the Japanese

Brian Mark Hawrysh, Judith Lynne Zaichkowsky

Recent studies in Japanese and American negotiating styles arereviewed, and it is found that bargaining behaviours are affected byculture from the beginning of the negotiation…

1582

Impact of Domestic Recession on Export Marketing Behaviour

C.P. Rao, M. Krishna Erramilli, Gopala K. Ganesh

Why does a recession in the domestic market lead to a modificationof the firm′s export marketing behaviour? Based on an empirical studywhich investigated the behaviour of United…

1025
Cover of International Marketing Review

ISSN:

0265-1335

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Professor John Cadogan