International Marketing Review: Volume 7 Issue 3

Subject:

Table of contents

International Marketing Synergy: The Case of American Trading Companies and Debt‐Equity Swaps

Roberto Friedmann

Debt‐equity swaps are currently very popular instruments to reducedebt obligations by developing countries. American trading companies cannow be formed with equity participation…

Self‐assessment by State Export Promotion Agencies: A Status Report

James Goodnow, W. Elizabeth Goodnow

The surging growth of state export promotion budgets in the UnitedStates should be justified by evaluating the effectiveness of theactivities they support. This study relates the…

Strategic Responses of Multinationals to Competition from Developing‐Country Cottage Firms

Sushil Vachani

This article reports on the unusual phenomenon of aggressivecompetition from cottage firms encountered by multinationals and largelocal firms in the developing‐country…

Cover of International Marketing Review

ISSN:

0265-1335

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Professor John Cadogan