Table of contents
Product and Promotion Transfers in Consumer Goods Multinationals
John S. Hill, William L. JamesThis article sheds light on MNC product transfers to subsidiaries– whether from the US or from third‐party markets – and onpromotion transfers. Findings indicate that consumer…
Comparative Analysis of the Textile and Apparel Industries in India and the United States
Sara Umberger Douglas, Arathi NarayanThe purpose of this study was to explore relationships betweentextile and apparel manufacturers in India and the United States.Results of the survey indicated that respondents…
International Marketing Strategies for a Cultural Service
C. Hoskins, S. McFadyenThe role of culture in international marketing strategies for awidely traded cultural service, television programming, is examined. Thefocus is on how non‐US television programme…
A Performance Comparison of Continental and National Businesses in Europe
George S. YipMost observers expect Europe 1992 to enhance the performance ofEuropean businesses as they expand from a national to a continentalscope. But there is little direct evidence to…
Culture‐specific Marketing Communications: An Analytical Approach
Sudhir H. KaleCultural factors have tremendous impact on cross‐nationalcommunication, and it is in the area of cross‐cultural communicationsthat most blunders in international marketing occur…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan