Table of contents
Distribution Channel Relationships in Diverse Cultures
Sudhir H. Kale, Roger P. McIntyreOne of the main functions of culture is division of labour amongvarious actors in society. Since the global environment is characterisedby diverse and deep‐rooted cultural norms…
Perceptions of Ethical Problems in International Marketing
Michael A. Mayo, Lawrence J. Marks, John K. RyansU.S. international marketing practitioners identified the mostdifficult ethical problems they have encountered in foreign trade. Theseethical problems were rated as occurring…
A Cross‐national Examination of Innovation Resistance
Patriya Tansuhaj, James W. Gentry, Joby John, L. Lee Manzer, Bong Jin ChoDo consumers in countries that differ widely in cultural values andin economic development also differ in their resistance to innovations?And, if so, why? Addressing these…
Cross‐cultural Colour Comparisons: Global Marketers Beware!
Laurence Jacobs, Charles Keown, Reginald Worthley, Kyung‐Il GhymnThe Lüscher colour test is used to compare colourassociations in China, South Korea, Japan and the United States.Respondents were asked which colour they associate with words such…
Relationships among Organisational Characteristics, Marketing Strategy and Export Performance
Anthony C. KohThe relationships between organisational characteristics, exportmarketing strategy, and export performance are examined. Based on anationwide survey of United States exporting…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan