Table of contents
The Japan That Can Say ″No″ Revisited
William Lazer, Midori Yamanouchi RynnA note commenting on the recent book, The Japan That Can Say“No”, written by Akio Morita and Shintaro Ishihara. Theauthors provide their own translation, interpretation and…
Strategic Options for LDC Exports to Developed Countries
Luis V. Dominguez, Carlos G. SequeiraInvestigates export marketing performance and internationalisationstrategies of Central American firms engaged in non‐traditional exportsto developed countries. A five‐country…
Evaluating Export Middlemen in Alternative Channel Structures
Daniel C. Bello, David J. Urban, Bronislaw J. VerhageAlthough instability characterises export channels, little researchhas examined the interfirm evaluations that are related to amanufacturer′s continued use of export middlemen. In…
Japanese Trade in International Perspective
Robert T. Green, Trina L. LarsenExamines the USA‐Japan trade controversy, arising from the extendedtrade imbalance between them, with respect to the most contentiousproduct categories. Then provides a…
The European Community Single Market of 1992: European Executives Discuss Trends for Global Marketing
Sayeste Daser, Delmer P. HyltonDescribes a field study conducted in Western Europe with topexecutives and management consultants in the global public accountingand consulting firms as well as top administrators…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan