International Marketing Review: Volume 9 Issue 2

Subject:

Table of contents

Korean Importer Perceptions of US and Japanese Industrial Goods Exporters

Frederic B. Kraft, Kae H. Chung

US firms must improve their ability to respond to Japanesecompetition when marketing in Asian markets such as Korea. Previousstudies of import purchasing have focused primarily on…

US International Trade Intermediaries: A Field Study Investigation

Anne C. Perry

A field investigation of 35 US international trade intermediariesreveals that, in response to various environmental factors, theintermediaries have made changes in the products…

Perceptions of Organizational Fairness: A Cross‐national Perspective

Masaaki Kotabe, Alan J. Dubinsky, Chae Un Lim

Reports the results of a study that examined industrialsalespeople′s perceptions of organizational fairness (a measure ofperceived equity) across the United States, Japan and…

The Intermediary Service Requirements of Canadian and American Exporters

Richard M. Castaldi, Alex F. De Noble, Jeffrey Kantor

Reports a survey of 352 Canadian exporters regarding their use ofintermediaries in exporting endeavours. Contrasts results with resultsobtained from other studies involving 394…

Cover of International Marketing Review

ISSN:

0265-1335

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Professor John Cadogan