Retail and Distribution Management: Volume 13 Issue 3

How retailers put site location techniques into operation: An assessment of major multiples' practice

Lyndon P. Simkin, P. Doyle, J. Saunders

In our last issue we published the final article in a series on store location techniques. But how do retailers put these techniques into practice? The Management Centre at the…

Differentiation by product design

Sue Sharples

In the search for differentiation it is not enough to attend to the selling environment, equal attention must be directed towards the customers and what they want to buy. This…

Market research in retailing: Acquisitions—how to avoid some of the pitfalls

David Rogers

Acquisitions are becoming an increasingly important part of corporate strategy in the UK retail sector. In this, the second of a series on the applications of market research in…