Table of contents
The Interface Between Marketing and Finance: Integrated Management in an Unstable World
George M. Zinkhan, F. Christian ZinkhanHuman existence is characterized by discontinuities, chaos, instabilities, constant changes, and paradoxes (Firat and Venkatesh, 1996). A challenge to social scientists is to…
Managing Financial Variation: Insights into the Finance/Marketing Interface
William B. Locander, Daniel J. GoebelDuring the past decade, corporations have experienced a number of environmental “shocks” which have forced CEOs to examine the nature of their enterprises. Today, more so than…
Firm Valuation of Advertising Expense: An Investigation of Scaler Effects
C.S. Agnes Cheng, Charles J.P. ChenPrevious research and logic indicate that capital markets generally value spending for advertising and promotion; however, empirical results from these studies are far from…
Wall Street's Reaction to Listing of the Northern Spotted Owl
F. Christian Zinkhan, George M. ZinkhanThe northern spotted owl (Strix occidentalis caurina) was declared a threatened species by the US Fish and Wildlife Service on June 22, 1990. Its listing as a threatened species…
Gender and Investment: The Influence of Gender on Investment Preferences and Practices
Dana‐Nicoleta Lascu, Harold W. Babb, Robert W. PhillipsThe financial market offers an intricate laboratory for the study of consumer behavior. One area that has received little attention in the finance literature and that could…
ISSN:
0307-4358Online date, start – end:
1975Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor Don Johnson