European Journal of Marketing: Volume 1 Issue 1

Formalisation in advertising client‐agency relationships

Jacqueline Marrian

Maintains that the purpose of this study – which was a general survey of the relationships between UK advertisers and their advertising agents – was to identify the nature of the…

The management of export marketing in engineering industries

H.G. Hunt, J.D. Froggatt, P.J. Hovell

Represents some of the preliminary results of a research project being undertaken at the University of Salford (UK), into the management of export marketing in the textile…

The industrial market – practices, motives, and their marketing implications

B.G.S. James

Chronicles that the importance of an approach to marketing through research and investigation, will vary with the nature of the market and the degree of currently, or potentially…

Decision theory in consumer research

J. Rowan

Describes the thinking that went into a piece of experimental research in social psychology that is still in the planning stage. Discusses the potential market for a newspaper…

The pattern of mail order

James Mann

Discusses mail‐order trading and its status as a vigorous growth industry since the 1950s. Looks at the difference between mail‐order organisations – especially in the North…