European Journal of Marketing: Volume 11 Issue 1

The Diffusion of a Pharmaceutical Innovation in Ireland

J.F. Ryan, J.A. Murray

Discusses marketing problems associated with the introduction of new products that are often amenable to analysis and solution through using behavioural principles. Proposes that…

Opinions About Consumerism Issues Among Present and Future Norwegian Business Executives

Johan Arndt, Edgar Crane, Knut Tallhaug

Examines why the public are becoming increasingly concerned about marketing practices and corporate responsibility. States that present and future marketing executives in Norway…

A Performance Index for Evaluating Marketing Programmes

Benzion Barlev, Shlomo Lampert

Suggests a performance index, overcoming changing economic conditions and the effect of the product life cycle, thus serving as an extra aid to management, as existing measures do…

Smallest Space Analysis of Students' Attitudes on Marketing Education

Arthur Meidan

Suggests that there are six major dimensions that influence students' attitudes on postgraduate marketing education selections and these are: practical considerations; curriculum…

The Marketing Man's Image of Himself and his Work Relationships

Ken Elliott, Charles Margerison

Provides a portrait of the marketer compared with other groups. Says it is clear that marketing people see themselves primarily as people who need or require considerable…

British Teachers' Conceptions of Marketing

Philip Rosson

Presents the findings of a survey carried out in the UK but based on one in the USA, on whether academic development and teaching of a subject is inextricably tied to educators'…

Effective Decision Aids in Marketing

J.R.C. Wensley

States that any decision aid assumes certain characteristics about the problem it is applied to. Proposes that the marketing situation is particularly one of aggregation – the…

The Social Responsibilities of Business: What Marketing Executives Think

B.Z. Gidengil

Reveals that the evidence shows marketing practitioners, like their academic practitioners, differ widely in their views on the controversial issue of the social responsibilities…