Table of contents
Nurturing Corporate Images
Sherril H. KennedyConcerns itself with the way in which company images are formed and disseminated and discusses work carried out among the employees, suppliers and purchasers of a heavy goods…
2663
Industrial Buyer Behaviour A Model of the Implications of Risk Handling Behaviour for Communication Policies in Industrial Marketing
John NewallExamines the behaviour of the industrial buyer, and studies the purchasing of reprographic equipment. Looks at straight replacement purchases, first time purchases, rebuys…
885
Marketing Logistics Systems Analysis
Richard GregsonSuggests guidelines to aid logistics management in manufacturing, and describes a systems approach to logistics within the pharmaceutical industry, where the materials flow path…
488
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall