Table of contents
Marketing Men Choose their Ideal Boss and Subordinate
C.J. Margerison, C.K. ElliottLooks at 103 marketing managers' survey responses regarding self‐perception of their characteristics and what they would like to see in the people they work for and in their…
A Rejoinder: Marketing Men's Perceptions of Self and Colleagues
Ian CampbellIn answer to the previous article, pp. 248–58, questions whether characteristics attributed to marketing managers and to aid in their selection and placement are relevant to what…
Shop Size and Productivity in British Retailing in the 1960s
J.A. Dawson, D.A. KirbyInvestigates how, in the 1960s, the retail trade in the UK rapidly evolved. Aims herein to first: give consideration to increase in retailing scale 1961 and 1971 Census of…
Evaluating Changes in the Marketing Information System
Gert AssmusDiscusses decisions faced by marketing managers and whether answers to some important questions can be successfully answered. Examines marketing information systems (MIS…
Large Customers and their Suppliers
K. J. BloisNotes changes in the economic structure that have important implications for the marketing strategy of many companies – in particular smaller companies who may find themselves…
Consumption Patterns and Macromarketing: A Radical Perspective
Fuat FiratInvestigates patterns of consumption in society and choices therein, citing the literature – in particular the 1964‐74 period. Examines the ‘consumption pattern’ both colloquially…
Innovation Profiles: A New Tool for Capital Equipment Manufacturers
G. Hayward, D.H. Allen, J. MastersonBases itself on the premise that the categorisation of people who may adopt innovations is not the sole answer to the length of time taken for diffusion of innovations, but that a…
Perceived Risk: A Synthesis
D.E. Stern, C.W. Lamb, D.L. MacLachlanDiscusses a conceptual framework of perceived risk consolidating and interrelating the numerous theories and research results. Adumbrates the measurement of perceived risk…
Advertising Strategy Implications of Consumer Evaluation Process Models
R. Angelmar, B. PrasDemonstrates that the objective here is to discuss some recent findings in consumer behaviour thereby showing implications for the types of appeal strategies. Describes the three…
Channel Control in International Markets
Ahmed A AhmedSpotlights the US passenger automobile market and the effect that foreign manufacturers have, by changing two elements of the marketing mix – the introduction of compact economy…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall