Table of contents
The Sales Force — Structures and Organisation
L.W. HardyReports on a study investigating the ways in which companies organise their sales forces and research. Outlines one particular area of interest — the potential use to be made of…
Marketing to the African Segment of the South African Market
G.E. StaudeCompares South Africa's dualistic economy of two economic subsystems — one is an industrialised system, the other a subsistence one. Discusses the four main population groups in…
Objectives and Performance Evaluation of Marketing Boards
J. Zif, D. IsraeliDiscusses marketing boards which have responsibility for directing and guiding major branches of agriculture in countries and are prominent in England, Canada, Australia, New…
An Application of Sequential Analysis in Pricing Research
E.J. Anderton, K. Gorton, H. Hammersley, R. TudorDescribes and discusses a series of researches specifically designed for analysis by sequential techniques — these were aimed at investigating the relationship between price, and…
Proposal for a New Approach to Marketing in Economic Science
Paul W. MeyerInvestigates underlying tension between the individual's claims and the demands of human society, exemplified by discussion about individual wealth on the one hand and neglect of…
Measuring the Gains from Government Export Promotion
Tom PointonReports the findings of first academic study in an area of marketing importance and interest to both exporters and governments. Determines that the research's main thrust is…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall