European Journal of Marketing: Volume 12 Issue 8

A Decision Analysis Approach to Repetitive Competitive Bidding

Derek Bunn, Howard Thomas

Discusses how a repetitive competitive bidding model, developed previously, can be adapted to the differing features of the situation. Focuses, first, on identifying the…

Present Status of Marketing Research in Turkey

K. Kurtulus

Recounts the present status of marketing research in Turkey using the 1976 Survey of Marketing Research in Turkey. Presents only the survey's basic findings and a brief…

A Comparative View of Public Policy Toward Distribution

N. Dholakia, R.R. Dholakia

Describes key developments in public policy towards the distributive sector in various socio‐economic contexts. Attempts to explain its evolution in terms of the changes in…

The Image of Craftsmanship; A Predictor Variable Influencing the Purchase of European Automobiles by Americans?

D.G. Waldron

Investigates the image of craftsmanship as a predictor influencing the purchase, by Americans, of European cars. Focuses also on the development of the factor model used in…

UK Consumers’ Attitudes towards Imports: The Measurement of National Stereotype Image

J.P. Bannister, J.A. Saunders

Attitudes towards a specific product or brand could be substantially changed, both favourably and unfavourably, when the country of origin of the product/brand was revealed to the…

Market Structure and Marketing Policies

K. J. Blois

Suggests current marketing literature fails to take account of the structure of modern markets and proposes a scheme for classifying marketing situations — which has the merit of…

Cross‐Cultural Analysis of Market Profiles of Domestic and Foreign Travellers

G.A. Woodside, Ronkainen

Discusses the growing importance of tourism which has prompted governments and travel organisations to conduct additional research on the travel and holiday habits of their own…

A Service‐Orientated Approach to Marketing of Services

C. Gronroos

Looks at the author's research among several companies in Sweden and Finland with regard to market‐orientation of service as against physical goods. Found the main difference…