Table of contents
Marketing Marketing Training
P.C.N. MichellInvestigates the usage of, and attitude towards marketing training in UK companies by means of survey data collated among 669 respondent firms. Suggests possible future directions…
1261
Marketing Teaching
Philip Law, Robin WensleyOutlines the authors' beliefs about marketing and marketing managers. Discusses ways in which to improve the performance of managers involved in marketing, and the way in which…
411
The Development of Professionalism As An Issue in British Marketing
David S. Walker, John ChildExamines the history of professionalism as an issue in British marketing. Investigates attempts made to establish professional attributes in British marketing and the model of…
352
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall