Table of contents
The Application of Product Life Cycle Theory to Popular Record Marketing
A. Meenaghan, Peter W. TurnbullReviews product life cycle theory and examines empirical evidence. Reports on empirical research carried out to determine the applicability of the theory to popular record…
2631
Design Management and New Product Development
Brian SmithStates that, in the industrial context, change needs rigorous control, and product design and development, which are crucial to innovation, need rigorous management. Defines…
1477
Problem Analysis: a Consumer‐Based Methodology for the Discovery of New Product Ideas
Claes FornellPresents an approach to product development that appears to hold significant promise in terms of generating new product ideas with strong consumer support. Suggests that high…
369
New Product Development in Dutch Companies: The Idea Generation Stage
Bronislaw Verhage, A.J. van WeeleSuggests that the key to success for most European countries in maintaining their position in the world market place is a continuous process of innovation in industry. Looks at…
527
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall